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Journal

Brand Love — Sol Sista Collective

At the A.M. office, we’re BIG on what we’re putting on our skin. We all know how hard it is to find a sunscreen that’s natural and actually works for your skin — it’s seriously no easy feat. So when Penny came across Sol Sista Collective, she felt like she’d hit the jackpot.

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Introducing A.M. Circular.

At A.M., we’re always finding new ways to minimise waste and encourage more conscious consumption. We wanted to have a space where our pieces could have a second life — so, enter A.M. Circular.

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Introducing Nagnata’s R2E Denim Collection: Fashion That Returns to Earth

Australian brand Nagnata has long been celebrated for its innovative approach to sustainable fashion, blending performance and style with environmental consciousness. With the launch of their R2E Denim collection, Nagnata takes a bold step forward in redefining the lifecycle of clothing. Read on for more details about their denim collection and how it can recycled after use.

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The May Roundup.

Here’s AM’s roundup of the month—our picks for the things that’ll keep you feeling and looking your best, no matter what’s going on. 

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Sustainability focus — Velvet Canyon

Velvet Canyon is an Australian eyewear brand founded in 2017 by sisters Bec Nolan and Cass Moase, alongside photographer Ali Mitton. With roots in Byron Bay and Los Angeles, the trio set out to create eyewear that blends timeless design with modern sustainability. Drawing inspiration from the 1960s and 1970s, Velvet Canyon offers eyewear that evokes a sun-soaked, golden era. Since its inception, sustainability is a Velvet Canyon’s core where they have prioritised environmental sustainability and social responsibility. The brand is committed to reducing its environmental impact by using high-quality, renewable materials and minimising waste. 

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Mother’s Day... sorted!

Whether it’s a quiet coffee, a shared meal, or a small gift that feels just right, it doesn’t take much to make Mother’s Day feel special. A little thought goes a long way and we have your day and gifts sorted for this Mother's Day.

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Brand Spotlight: Third Form

"Third Form seeks to emulate and enliven the iterations of the modern woman – not to stifle or capture it."

Third Form is a contemporary Australian fashion label that marries minimalist sophistication with urban edge. Founded in 2014 by designer Merryn Kelly, the brand emerged from her experiences at Sydney TAFE Fashion Design Studio and roles at renowned labels like Zimmermann and Lee Jeans. Kelly envisioned a collection that resonated with the dynamic, city-centric lifestyle of modern women, leading to the birth of Third Form. Since its inception, the brand has garnered attention from fashion influencers such as Margaret Zhang and Nadia Fairfax, solidifying its presence in the fashion industry.

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The launch of Bassike's rebrand and their Pre-Collection '25

Bassike carves a refreshed brand identity with a collection that is a bold exploration of contrast. Australia’s preeminent B Corp Certified designer brand, Bassike is signalling a refined evolution for pre-collection ‘25.

The essence of Bassike since its inception in 2006 has always been about modern dressing for everyday life. In keeping with this, Creative Director, Deborah Sams has pushed her vision for the Australian staple wardrobe with a focus on upping the sophistication while maintaining the approachability.

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