Em On Holiday

A life’s worth of vacation nostalgia. Dreamt up by Emma Mulholland from Sydney, Australia. Emma Mulholland on Holiday has captured the drifting, restless travellers’ heart with 80s and 90s souvenir-inspired looks.

Emma Mulholland on Holiday is the second major fashion project for Mulholland, who kicked off her career with an eponymous label back in 2013. Keen for a change of pace in the fashion world, she started EM on Holiday in 2017 and the label’s laidback but fun slogan tees, hoodies, hats, scrunchies, patterned pants and cute accessories are coveted and collected the world over.