Local Love — Seda and Co

We are so excited to introduce local sustainable brand, Seda and Co!

Started by one of our very own, Roberta, as a gentle alternative to fast fashion. Seda is about creating something thoughtful, considered, and connected to nature. Each scrunchie is handmade in small batches in Noosa using locally sourced materials.

Made from mulberry silk, they’re gentle on your hair and the planet - natural, renewable, and completely biodegradable. Supporting Seda is a small but meaningful way to embrace sustainable fashion from the ground up.  

Mulberry silk is one of the most eco-conscious fabrics available. It is produced from silkworms that are fed exclusively on mulberry leaves, a hardy crop that grows easily and requires far less water and pesticides than many others. The production process is gentle on the environment, and unlike synthetic fabrics, mulberry silk is completely biodegradable, leaving no long-term waste behind. Choosing mulberry silk means embracing a natural, renewable material that supports sustainable fashion from the ground up.

Supporting Seda is a small but meaningful way to embrace sustainable fashion from the ground up.  Shop Seda in stores and online now!