Collection Spotlight | 'Florescence' by SIR.

Alterior Motif have been a long time exclusive stockist of Australian brand SIR. A contemporary women’s wear label known for their collection of minimal and simplistic wardrobe essentials and feminine silhouettes. We not only love their designs but what they stand for.

SIR's mission focuses on innovation, inclusivity, and minimal environmental impact, while empowering everyone connected to the brand. Sustainability and ethical practices are core values, with a commitment to responsible design, using natural fibers, and ensuring fair treatment for all workers. The company strives to adopt emerging technologies, improve supply chain traceability, and reduce its environmental footprint, aiming for a more sustainable and transparent future. 

Natural fibres have been at the core of SIR. since inception. As they continue to grow and expand their categories, SIR are committed to working with our makers to consciously source materials with low environmental impacts, to create collections that are anchored in transparency while remaining quintessentially SIR.

Their latest Spring Summer 25 collection 'Florescence' sees beautiful new silhouettes and a stunning green stripe print. The campaign features Stella Hanan photographed by Pierre Toussaint. "Undulating landscapes where the sea meets the sand. A meditative mentality, a zen summer mood."

Discover the latest from SIR available at Alterior Motif in stores and online now.